Bernadette's unique views and teachings will give you the most important, empathetic tools to know the consumer and be a successful. Why? what’s the secret to success? what do khan academy, entrepreneurs and business leaders to help them tell the stories of their ideas, the GoPro camera, the Dyson vacuum cleaner and Kickstarter have in common? After years of consulting with hundreds of innovators, creatives, I have discovered something: every business that flies starts not with the best idea, the biggest budget or better marketing, but with the story of someone who wants to do something—and can’t.
Meaningful: The Story of Ideas That Fly #ad - But for every groundbreaking business that started this way, a thousand others have stalled or failed. We don’t change the world by starting with our brilliant ideas, our dreams; we change the world by helping others to live their dreams. Antonio zea, global director, football footwear, UNDER ARMOUR"A must read for any entrepreneur or marketer.
Buy it, share it, make it real. Seth godin"empathy, relevance, and affinity—three great concepts to help you make a dent in the universe.
Difference: The one-page method for reimagining your business and reinventing your marketingThe Story Of Telling Press #ad - It helps you to recognise opportunities that create value, to develop products and services that people want, and to matter to your customers. Advance praise for 'difference'an inspiring read and a truly powerful tool. Moe abdouceo, 33 voices bernadette is the Banksy of the marketing world. Merryn padgettfounder, earth & sea creative.
Bernadette is a rare find - she doesn't just know what she's talking about, she's not afraid to stand for why it matters. We've come to believe that the way to succeed is to have an advantage—by being different or better, more visible, or just plain louder. What if, and become the competition? difference lifts the lid on how brands like airbnb, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing.
Difference: The one-page method for reimagining your business and reinventing your marketing #ad - What better way to describe the challenge we all face in trying to make real connections in today's world?"—JONATHAN RAYMONDEMYTH, CHIEF BRAND OFFICER"Have you wondered about that 'certain something' that makes an extraordinary business? Bernadette's stylish little book is that 'certain something' explained.
Mark schaeferauthor of return on influencebernadette jiwa is a hidden gem—'Difference' is a modern day anthology of how to distinguish and celebrate your uniqueness in the marketplace. This book is a generous work of genius. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to.
Her imaginative one-page thinking tool will not only ignite your creativity; more importantly, it will uncover the soul of your business.
Make Your Idea Matter: Stand out with a better storyThe Story Of Telling Press #ad - For best results make the choice to read this book. Chris guillebeau— author of the $100 startup"make your Idea Matter' is a book that's easy to get into and hard to escape. This surprising little book delivers them in spades!"tom asacker — author of a clear Eye for Branding"Now is your time to make a difference, your time to use your skills to enrich not only your own life, your time to be the best at what you love doing, but the lives of each and every individual you do business with.
More and more small businesses are taking impressive leads in their industries, making giant multinationals look cumbersome and unfriendly in comparison. You can do the same, and the first thing on your "to do" list should be to read this book. Bernadette has written a fantastic collection of stories to inspire, to generate ideas, to make you think, to provoke, and to bring your business to the next level.
Make Your Idea Matter: Stand out with a better story #ad - It doesn't matter if your idea has been done before, because as Bernadette rightly points out, it hasn't been done by you. David airey — author of Logo Design Love. Don't let yours be one of them. A little book with a very big message. Reawaken a thought or an idea you've already had. Spark new ones.
Marketing: A Love Story: How to Matter to Your CustomersThe Story of Telling Press #ad - Bernadette's back, and just in time. Marketing is the way we communicate how our ideas translate to value for people in a marketplace. Marketing has become a necessary evil for every business, but what if we adopted a different view of it? what if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers?What if marketing was where we began our journey towards understanding what people need and want?What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?
We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors. Seth godin one of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate.
The Fortune Cookie Principle : The 20 Keys to a Great Brand Story and Why Your Business Needs One.The Story Of Telling Press #ad - It’s the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The fortune cookie principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand’s story from the inside out.
Advance praise for the fortune cookie principle 'it's so easy to overcomplicate what great brands and new businesses need to do to resonate with their consumers. Read and apply!"chris guillebeau—author $100 Startup “This book is an inspiration. Had this been available when i was driving Sales and Marketing Capabilities in my past corporate life at Cadbury Schweppes, this would have been recommended reading.
The Fortune Cookie Principle : The 20 Keys to a Great Brand Story and Why Your Business Needs One. #ad - This should be the next book you read. Bernadette ignites real-world experience with a true passion for helping businesses move to the next level. Mark schaefer—author return on influence "Full of inspiring stories about what makes businesses unique and successful in today's supersaturated markets. David airey—author work for Money, Design For Love.
Your story isn't just what you tell people. It encourages you to think beyond what you do to why you do it and why that matters to your customers. The most successful brands in the world don’t behave like commodities and neither should you.
The Right Story: A brief guide to changing the worldPerceptive Press #ad - There is only the wrong story or the right story. Every jiwa book is a special event, and this one is no exception. It is believed because it is told by the right person, for the right reasons, in the right way, at the right time, to the right people. It’s about how you can get better at articulating the change you want to create and understanding the people you want to influence, inspire or impact—so you can build upon what they already believe and ultimately shape the future you and they want to see.
Short and powerful. Seth godinwhat makes some bad ideas successful, and why do many good ideas fail? It turns out that there’s no such thing as a bad idea or a good idea. Memorable stories about stories, practical, hard-won insights about how people change and why. The success or failure of our ideas depends on us telling the right story.
The Right Story: A brief guide to changing the world #ad - We can only do that by being clear about the change we want to create, and why—and then bringing enough of the right people with us on the journey. It’s up to us, the changemakers of today and tomorrow, to galvanise those people we hope to bring on the journey with us. That’s what this book is about.
. The right story is one that is trusted. It’s not just about helping you to change someone’s mind.
Story Driven: You don't need to compete when you know who you arePerceptive Press #ad - When you have something to say, you don't need to shout. Bernadette jiwa helps us learn how to create the change we seek to make in the world. Seth godinevery one of us—regardless of where we were born, how we were brought up, how many setbacks we’ve endured or privileges we’ve been afforded—has been conditioned to compete to win.
They tell the real story instead. Ironically, the people who create fulfilling lives and careers—the ones we respect, admire and try to emulate—choose an alternative path to success. Successful organisations and the people who create, build and lead them don’t feel the need to compete, because they know who they are and they’re not afraid to show us.
Story Driven: You don't need to compete when you know who you are #ad - They don’t worry about differentiating themselves from the competition or obsess about telling the right story. They have a powerful sense of identity. How about you? what do you stand for? where are you headed and why? What’s been the making of you? What will make your career or company great? You must be able to answer these questions if you want to build a great company, thriving entrepreneurial venture or fulfilling career.
Whether you’re an individual or you’re representing an organisation or a movement, Story Driven gives you a framework to help you consistently articulate, a city or a country, live and lead with your story. This book is about how to stop competing and start succeeding by being who you are, so you can do work you’re proud of and create the future you want to see.
Hunch: Turn Your Everyday Insights Into The Next Big ThingPortfolio #ad - Where will your next big idea come from?analyzing hard data? A corporate brainstorming session? Customer focus groups? Or closer to home? Successful people don’t wait for proof that their idea will work. They learn to trust their gut and go. In hunch, international bestselling author and business adviser Bernadette Jiwa shows you how to harness the power of your intuition so you can recognize opportunities others miss and create the breakthrough idea the world is waiting for.
She explores inspired hunches, from one that led to the launch of the breakout GoldieBlox brand to another that helped a doctor reduce infant mortality rates around the world. Filled with success stories, and writing prompts, reflection exercises, Hunch is the indispensable guide to embracing your unique potential and discovering your own winning ideas.
The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout#ad - No brand authority. No shares. Do you wish you had a yearly plan for your content based around your products and services—one that helps you create content that doesn’t just languish on your blog’s virtual shelves but that actually brings you sales?Do you desperately desire a content workflow that doesn’t seem crazy overwhelming?If you think your content does nothing for you and that it’s a waste of time… If you’ve been leaving the return on investment from the time you’ve spent creating content to chance or luck, then you could use the Profitable Content System!If you offer products or services and want to create content that directly drives sales, this book will be right up your alley.
You’ll learn how to harness the Profitable Content System to deliver those in abundance. It’ll radically change how you approach content and plan your business. Ready to discover a system that supercharges the content you create and ties it directly to revenue?Then scroll to the top and click or tap “Buy Now.
The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout #ad - You don’t just want random content pieces. Here’s what’s packed in this how-to guide:How to strategically create an array of content pieces that make your products and services fly off your virtual shelves. Are you scrambling to fill your content pipeline week after week with little to show for it in terms of results?No subscribers.
Why content repurposing has NEVER worked for you and the minimum viable repurposing method that will change that. Grasp the ins-and-outs of how to map out and launch your own profitable content campaigns to skyrocket your business no more confusion; just an actionable plan for results.
Seven Stories Every Salesperson Must TellKona Press and Michael Hanrahan Publishing #ad - Rather than seeing your role as that of a transactional deal closer, you'll become a story master, creating new stories for your clients. When you share purposeful stories in your client conversations, you'll create more new business than you thought possible. Sharing more than 50 stories from around the world, Mike draws on his diverse international sales career to teach and demonstrate the power of storytelling -- from first hello to signed contract.
Seven Stories Every Salesperson Must Tell #ad - You'll learn stories to help you:- establish rapport and trust- present challenging insights- differentiate your solution- share your company values- unstick negotiation stand-offs- and create better business. This book will change the way you think about selling. How do the best salespeople connect, influence and persuade?With stories.
Seven stories every salesperson must tell' takes you on a high-stakes sales journey, inspire action and close the deal, deliver insight, using stories to establish rapport and trust, and in doing so win new friends and collaborators.
The Scribe Method: The Best Way to Write and Publish Your Non-Fiction BookLioncrest Publishing #ad - You’ve heard it from people for years: you should really write a book. You’ve accumulated hardwon knowledge and mastered the solution to a difficult problem. You’re ready to write your book. Guided by experts tucker max and zach obront, effective method to writing a great book, time-saving, you’ll overcome the obstacles that have held you back with a simple, and learn the step-by-step process that has created hundreds of bestselling titles.
. Is your idea good enough? how do you structure it, write it, and no one cares?If this sounds familiar, and it’s bad? Worst of all: what if you publish it, and stay motivated? What if you actually finish it, The Scribe Method will help you navigate these fears on your journey to becoming a published author.
The Scribe Method: The Best Way to Write and Publish Your Non-Fiction Book #ad - It’s time for you to write the book that cements your legacy and impacts other people—and maybe even the world. So why haven’t you done it yet?The truth is, writing a book is scary. They’re right. Now you want to put it out into the world— and be recognized for your expertise, like those you’ve watched reap the benefits of a published book.
You know you have to write it.